WNBA may contract with a professional public relations firm to handle national WNBA publicity, advise chapters regarding publicity, and/or manage special projects. The publicity goals are to raise awareness of the national organization, its mission, and its activities, which in turn will help to build membership and attract sustaining members to help fund the association.
- Make media placements in publicity outlets such as Library Journal, Bookselling This Week, Publishers Weekly, PW Daily, Publishers Weekly Show Daily, and C-SPAN TV. Maintain publicity address list.
- Maintain publicity address list.
- WNBA events to be publicized include WNBA Pannell Award, WNBA Award, WNBA Eastman Grant, and WNBA/BEA reception when held.
- Prepare press releases on each of the above.
- Prepare targeted media lists of 25–75 publicity outlets. Types of media will include:
- Book industry trade media such as Publishers Weekly, Library Journal, Bookselling This Week, regional bookseller publications, Children’s Book Council, and ABC.
- Select general interest consumer media with an interest in books and book news, (national and local), such as C-SPAN’s “About Books,” “The Oprah Winfrey Show,” and National Public Radio.
- Distribute the press releases to the media via fax, e-mail and Internet.
- Follow up by phone, fax, and e-mail with key media outlets to encourage media placements.
- In a timely fashion, report media placements to the WNBA president and vice-president.
- Offer publicity advice to chapters as may be requested by the president or as requested individually by chapter presidents.
- Notify publications of the WNBA Pannell Award winners.
- Notify Publishers Weekly and other publications about results of national election, of WNBA Award, and other events of interest to the book industry.